Your finished short video is ready. Here is how to publish it carefully.

01 / FINAL REVIEW

Start with the finished file and one calm review.

Open the final export the clinic plans to publish, not an earlier draft. Watch it once with sound on and once with sound off. The clinic should be able to confirm that the picture, spoken words, captions, names, treatment terms, music, and call to action all say what the practice means to say.

This is also the point to confirm that the intended destination is still appropriate. A finished edit is not automatically cleared for every platform or every audience. If a permission, claim, or clinical detail is uncertain, pause publication and have the clinic resolve it before uploading.

• Check the final file opens and plays from beginning to end.
• Proofread captions, names, clinical terminology, pronunciation, and on-screen text.
• Check that music, logos, handles, links, and the next step are the intended ones.
• Remove anything that exposes a patient, record, screen, private conversation, or unrelated person.

02 / INSTAGRAM REELS

Use Instagram’s documented Reel checks, then review the cover.

Instagram’s published guidance allows Reels between 1.91:1 and 9:16, with a minimum resolution of 720 pixels and a minimum frame rate of 30 FPS. A Reel can be up to 20 minutes, but Instagram says Reels longer than 3 minutes will not be recommended to new audiences. Treat those as the documented platform details, not as a promise about reach.

For the cover, Instagram recommends 420 by 654 pixels, a 1:1.55 ratio, in PNG or JPG. Choose and check the cover before sharing because the supplied guidance says it cannot currently be edited after upload. In Profile > Menu > Media quality, the clinic can enable Upload at highest quality; Instagram notes that higher-quality uploads may take longer.

• Upload the finished file and confirm the crop keeps the speaker, treatment context, and captions readable.
• Choose the cover deliberately and check the profile-grid crop before posting.
• Write a caption that matches the video; add a location, tags, alternate text, and post settings only when they are accurate and useful.
• Preview the Reel once more before tapping Share, including the visible profile and cover presentation.

03 / TIKTOK

Use TikTok’s current upload flow without guessing its specs.

The supplied research confirms TikTok’s content disclosure guidance, but it does not establish official duration, resolution, frame-rate, aspect-ratio, cover, business-account, or dental-health-content requirements. Do not turn common vertical-video advice into a TikTok rule. Check TikTok Support for the current upload experience and any requirement that applies to the specific post or account.

If the post needs TikTok’s content disclosure setting, turn it on during publishing. TikTok’s guidance says disclosure helps with TikTok and FTC guidance and does not affect distribution in feeds. The clinic should still describe the post honestly and keep its own advertising and professional checks separate from TikTok’s setting.

• Upload the approved finished video and inspect the in-app preview for crop, sound, captions, and cover selection.
• Check the caption, mentions, hashtags, audience, and visibility before posting.
• Use the content disclosure setting when it applies to the post, and do not describe it as a guarantee of reach or approval.
• If TikTok presents a new technical or policy prompt, follow the current official support guidance rather than this evergreen checklist.

04 / YOUTUBE SHORTS

Upload to Shorts, then check visibility and the watch page.

The supplied YouTube guidance sets the maximum length for a Short at 3 minutes. It also says that up to 15 short videos can be selected for upload at one time. Those details support a simple clinic workflow: publish one approved video carefully, or prepare a small batch when the team has reviewed every file and its corresponding copy.

Before publishing, check the title or description, visibility, audience selection, captions, and thumbnail or frame shown in the upload flow. YouTube’s current controls can change, so use YouTube Help for the latest details rather than assuming that a setting from another platform carries across.

• Confirm the video is no longer than 3 minutes before uploading.
• When using batch upload, match each selected file to the correct title, description, and clinic review status.
• Check whether the video is set to the intended visibility before publishing.
• Open the published Short as a viewer and confirm the title, playback, captions, and description are correct.

05 / AUSTRALIAN CLINIC CHECKS

Keep patient consent, privacy, and professional boundaries in the workflow.

Australian dental clinics should obtain patient consent before involving a patient in social media. A face is not the only identifier: a voice, image, distinctive story, treatment detail, record, screen, or background can make someone reasonably identifiable. Health information is sensitive, and making it available outside the clinic can be a disclosure, so do not treat a public upload as an ordinary marketing file handoff.

Consent should be specific enough for the intended use and destination. In particular, do not assume that consent to collect or hold information also covers direct marketing. The supplied OAIC guidance says health information cannot be used for direct marketing without specific patient agreement. Keep the clinic’s consent record and privacy process with its normal documentation, and stop if the intended use is unclear.

The dentist and clinic team remain responsible for professional accuracy and boundaries. Check that the video is not false or misleading, that clinical explanations stay within what the speaker can responsibly support, and that professional and personal social activity is handled with care. This page is a publishing checklist, not legal, privacy, advertising, or clinical advice.

• Confirm written or otherwise properly recorded consent before a patient appears or can be identified.
• Confirm the permission covers social-media publication and any direct-marketing use intended by the clinic.
• Remove names, records, appointment details, screens, voices, and background details that should not leave the clinic.
• Have the appropriate clinic professional review accuracy, tone, boundaries, and claims before publication.

06 / ADVERTISING CAUTIONS

Treat before-and-after posts, promotions, and testimonials as stop-and-check items.

The supplied research flags before-and-after content, advertising, and testimonials as areas that need careful review under Australian dental advertising and professional standards. Do not present a platform’s silence as permission, and do not present these cautions as a platform-specific health-content rule. Before publishing, check the current guidance that applies to the clinic and the post.

In particular, do not assume that blurring or anonymising a before-and-after image makes it acceptable. Do not assume an educational caption is outside advertising rules, and do not republish a patient testimonial or Google review as social proof without checking the current requirements. If the clinic cannot explain why the post is accurate, consented, and permitted, leave it unpublished until it has been reviewed.

• Before-and-after content: pause and obtain a current professional and advertising review; blurring is not an automatic permission.
• Advertising: review treatment claims, promotions, calls to action, and implied outcomes against current Australian guidance.
• Testimonials: treat patient reviews and Google reviews as testimonials requiring their own careful check.
• Keep the final approval with the clinic; a successful upload does not verify compliance.

07 / PUBLISH

Use the same final gate on every platform.

Once the clinic has completed the platform-specific checks, publish from the approved account and stay on the confirmation screen long enough to verify the result. A clean handoff is not finished when the upload bar reaches 100 percent; it is finished when the public post matches the reviewed file and copy.

• Final file: correct export, crop, sound, captions, cover, and clinical wording.
• Caption: accurate, readable, and free of unsupported claims or invented outcomes.
• Privacy: consent recorded, identifiable health information protected, and direct-marketing permission checked where relevant.
• Platform: correct account, audience, visibility, disclosure setting, and post preview.
• Read-back: open the live post and confirm it is the one the clinic approved.